-

Hollywood Writers Strike: An Arabian Reality TV Opportunity?
Hollywood Writers Strike TLDR: The WGA is negotiating to protect writers from the use of AI in screenwriting, with the future of TV and movie production at stake. The WGA strike has caused some delays and industry insiders believe it could be a long one. Reality TV is expected to come to the rescue of… Read more
-

Reviving the Silk Road: The return of Chinese Tourists
The tourism industry is eagerly anticipating the post-pandemic ‘Revenge Travel‘ trend as the World Health Organization (WHO) officially ends COVID-19 as a global health emergency in 2023 and the world steps up the removal of travel restrictions. Will China, the world’s largest outbound travel market prior to the pandemic, be one of these participants? If… Read more
-

Eat, Fly, Love: The Gastronomic Experience Is The New King of Tourism
Eat. Fly. Love TLDR; Food tourism is reshaping the global travel industry and is one of the fastest growing segments. Food not only attracts tourists but is key to satisfaction as well as creating loyal returnees. Destinations such as France, Italy and Japan have been world renowned for their food. Luxury food experiences, as well… Read more
-

Music Videos Birthed the Tourism Star: Music Videos Inspiring Travel
Music Video Tourism TLDR; Like Movies & TV shows, music videos have demonstrated their ability as a marketing tool to impact inbound tourism to a destination. Tourism boards have seen this and have commissioned music videos or supported their filming in order to have their destination feature heavily and market their destination. In the UAE,… Read more
-

Set-Jetting: Media that inspires travel
Set-Jetting TLDR; Shows like ‘White Lotus’ & ‘Emily in Paris’ are inspiring travelers to go to the destinations they are filmed in. We’ve seen this impact with Hollywood, Bollywood and Korean TV shows and Movies. Tourism boards have seen this trend and have support and financed movies to film in their destination. It’s even impacted… Read more
-

ATM Dubai 2023: Key highlights and takeaways from the Travel & Tourism Trade Show
Today marks the final day of the 30th edition of the Arabian Travel Market (ATM) which took place over 1–4 May 2023 at the Dubai World Trade Centre (DWTC). It is estimated that over 34,000 visitors flocked to the Travel & Tourism Trade Show over the course of the four-day event. With 2000 exhibitors, ATM… Read more