Distilling MacRo tourism trends and applying to the Mirco context of Abu Dhabi / UAe
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Your one-stop destination for the latest trends, insights, and analysis in the ever-evolving world of tourism and travel.
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Hollywood Writers Strike: An Arabian Reality TV Opportunity?
Hollywood Writers Strike TLDR: The WGA is negotiating to protect writers from the use of AI in screenwriting, with the future of TV and movie production at stake. The WGA strike has caused some delays and industry insiders believe it could be a long one. Reality TV is expected to come to the rescue of…
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Reviving the Silk Road: The return of Chinese Tourists
The tourism industry is eagerly anticipating the post-pandemic ‘Revenge Travel‘ trend as the World Health Organization (WHO) officially ends COVID-19 as a global health emergency in 2023 and the world steps up the removal of travel restrictions. Will China, the world’s largest outbound travel market prior to the pandemic, be one of these participants? If…
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Eat, Fly, Love: The Gastronomic Experience Is The New King of Tourism
Eat. Fly. Love TLDR; Food tourism is reshaping the global travel industry and is one of the fastest growing segments. Food not only attracts tourists but is key to satisfaction as well as creating loyal returnees. Destinations such as France, Italy and Japan have been world renowned for their food. Luxury food experiences, as well…
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Music Videos Birthed the Tourism Star: Music Videos Inspiring Travel
Music Video Tourism TLDR; Like Movies & TV shows, music videos have demonstrated their ability as a marketing tool to impact inbound tourism to a destination. Tourism boards have seen this and have commissioned music videos or supported their filming in order to have their destination feature heavily and market their destination. In the UAE,…
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